Audience Research

A questionnaire about music, music videos and my genre

Above I have included the full questionnaire to show what questions I asked my audience. To enlarge click. 

 

In my survey I asked 20 different people. These are the ages of the people I asked, most of them are 15 - 17 so therefore from this research I will target the 15 - 17 age range when producing my own video. 

 

 An important question I asked my audience is where they watch there music videos. This is important because when producing my own music video I want to know where it will get viewed most. By this you can see that the website youtube is a place where most 15 - 17 year olds go to view music videos. This therefore could also be a good place to advertise my artist and band as i know that my target audience will go on youtube and see my advertisement.  

 

After introduction into the questionnaire, I asked my audience more specific questions into the genre I wish to base my project on. I asked them in there opinion what is the typical attire they would see in an Alternative dance video. The highest scorers were both casual clothing and quirky clothing. This therefore has given me the idea of dressing my artist or band is casual clothing however giving it a quirky twist, maybe not with the clothing but by using lighting or props so that the look of the video is quirky. 

 

Again this question is asked so we can find out what the target audience look for in a Alternative Dance video. A quirky narrative got the highest score however live performance was a close second. Therefore an idea for my project is to have an ongoing quirky narrative but also either cutting to a live performance by the artist and band, or having the lip sync throughout the video so the character in the quirky narrative is also the live performance.   

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