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The locations of the video are a street, a big flash house and also outside the house. The band sing very political messages and lyrics throughout there songs. This video focuses on how the man in the suit only has this big house and wife because he's so rich. He's rich for the wrong reasons. Which just from the locations the audience can see the political message and believe in the bands views. Alot of rock bands support political and environmental movements, therefore this video is typical in location to the rock genre.
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The bands clothes are very simple. They do this so that they look normal, they don't want to promote or look as if there following a trend or fashion. They want to look individual which also reflects the bands sound. Enter Shikari have a original sound by including genres such as drum and bass, electronica and dubstep as well as rock, which makes them a very original sounding band. Therefore the clothing they use in this video promote individuality through the audience. This again is very conventional to the rock genre as most artists and band pride themselves on how individual and original they look. They do this with the clothes they wear being unbranded and plain.
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The only props used in this video are instruments and things like a bath mat made out of money and photographs of political destruction. The instruments are part of the bands look, they focus on shots of the band playing there instruments as if to say that there music is fighting this political destruction. Again this typical rock genre political message is portrayed clearly.
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The video tells a slight story however it mosty focuses on the band. There are many slow mo shots of the band members and close ups of them playing there instruments. Also they focus on the audience within the video whom are simular to the people that listen to Enter Shikari's music. Most of the video focuses on the performance of the band showing that there music is fighting the bad which is shown in the man who owns the big house.
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The concept of the video is to put across a political message and to show how the band themselves feel about this political destruction. They are against this man who portrays all that is wrong with the world and how he does not care about other people only money and himself. The audience therefore watch this and believe this message as Enter Shikari (there role models) show it in there video. It portrays greed and what is wrong in the world. Other rock artist like Rage Against the Machine even have a name that is politically provocative, then you listen to there music and realize they voice there opinions and belief through song. This is very much like Enter Shikari but there British.
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The only effects used in the video is the bands choice of lighting. As you can see in the last two GIF's the silhouette lighting really makes the bands members stand out. It may show that they are winning against the evil in the world. Also they use slow motion in the video to really focus on the band members and there instruments.
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Finally the video follows a continuity editing structure. This is used to tell the story of the good and the evil. It is am amplified video which is very conventional for the rock genre. They portray the concept of there lyrics and song however they focus on the band and individual members.
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