Pop video analysis - Rizzle Kicks - 'When I was a Youngster'

Locations

The Rizzle Kicks locations reflect the meaning behind there songs. For example they talk about when they were younger therefore some of there locations are places they would of been when they were younger. Playing playstation in there bedroom, playing in a park and playing Cowboys and Indians in a field. However they also use a contrasting location. For example they place one of the boys in an office dressed in an astronauts outfit. This is to show what he wanted to be when he was younger and what he is now.

Clothes

As you can see when the boys are just themselves in the video they wear fashionable clothes which is very typical to a pop video. The audience then can relate to them as they wear and dress in similar clothes. However because they are pretending to be young, some of there clothes are fancy dress, like the cowboy and Indians look or the astronaut. Also there aren't many props in the video, only the costumes are used to help reflect the meaning of the song.

Cinematography

The cinematography is used to show the boys having fun. There is a very wide range of shots and angles to portray how much fun the boys are having. For example, there are close ups on the boys individually whilst they are singing to show them individually to the audience. Then there are mid shots of them both dancing together to show they are a double act and to show them as childhood friends. Then in the final part of the video there's some low angle shots which can reflect that they are now grown up now but still know how to have fun. The video is therefore in a montage form as it shows the boys cutting in and out of different situations.

Narrative

Finally the overall the narrative is very self explained by the name of the song itself. The boys are singing about what they used to think about or do when they were younger. There are then contrasting images where the boys are in an office block but dressed as firemen an astronauts because they never got to do what they wanted to when they were a child. It shows that life changes as you become older and that the real world is very different.